October 02 2020 – Varun Sharma
Landscaping is a highly competitive, seasonal business. A simple Google search of “landscaping companies in Ottawa” shows over 1.3 million results:
Why digital marketing for landscapers?
Successful landscaping businesses recognize that the internet has fundamentally changed the way people buy in recent years and understand that they need to strategically leverage all the new digital technologies if they want to grow. Old school referral marketing works to a point, but it can be unpredictable and with so much of the world now going digital, an over-reliance on traditional word of mouth marketing means you run the risk of being left behind by your more internet-savvy competitors.
Digital marketing is perfect for:
- Growing your reach so you can get and keep your business in front of prospective and existing customers while they’re actively looking for landscaping services in your area.
- Generating qualified leads and a steady flow of new enquiries from qualified prospects.
- Nurturing your prospects and guiding them towards conversion so you make the most of every single lead.
- Having a return path for your existing clients to keep them coming back to do business time and time again.
If your landscaping business is struggling with any (or all) of these problems we should definitely talk about how our transformational marketing approach can make a difference.
Who do we work with?
Our digital marketing services for landscapers are aimed at companies that:
- have annual revenues of $250,000 and above
- employ 10+ people
- recognise the need to invest in marketing and business development and have a digital marketing budget of at least $20,000 annually
- have a CEO, owner and/or leadership team who are actively engaged in the inbound marketing programme we put together for them and are willing to offer us a “seat at the table” as trusted advisers in all discussions about their company’s marketing and sales strategy.
- are innovative and have a strong desire to grow the business.
If this sounds like your company get in touch.
What We Do
We help our landscaping clients develop winning transformational marketing strategies and execute them flawlessly. We do this in three steps:
What Results Can I Expect?
We have built our business by helping service-based businesses like landscapers achieve maximum online exposure and put in place marketing systems and processes that consistently generate targeted website traffic, capture qualified leads and convert them into customers.
We guarantee to deliver an increase in traffic to your website of at least 40%, which typically translates into a 4 or 5 fold increase in leads in the first year. Since landscaping is a big ticket business that produces a very healthy return on investment for any company with a good service offer and a competent sales team. For businesses starting from a low base the return on inbound marketing can be much higher.
However, inbound marketing is a marathon, not a sprint, so don’t expect to see overnight results. Typically our clients begin to see a noticeable improvement in the quantity and quality of website traffic and leads within 6 months but for optimal results you should be looking to invest in a 12 to 18 month programme.
Why Choose Us?
Our in-depth experience of providing digital marketing solutions for local service-based businesses and our unique transformational approach means we understand the unique challenges you face and are able to offer strategic solutions proven to produce extraordinary ROI. With the online world changing so rapidly it can often be hard for companies to keep up with the latest cutting edge approaches that deliver the best results, but with us as your marketing partner that’s not something you’ll have to worry about.
Working with an experienced digital marketing agency like ours offers numerous advantages over hiring somebody to work full time in-house. Here are a few of the main benefits:
- Cost – Working with an agency will cost far less than hiring somebody full time, and a part-time intern just won’t cut the mustard. We offer each of our clients a dedicated full-time point of contact, giving you a bespoke service for fraction of the price of going it alone.
- Expertise – When you work with us you don’t just get one person, you hire a whole team with a wealth of expertise covering every aspect of inbound marketing and business transformation consulting. Our service offering includes premium website design, SEO, social media, copywriting and content creation, conversion optimization and analytics, providing a level of service and flexibility you simply won’t be able to deliver in-house.
- Less hassle – Hiring, training, payroll and employee admin are not things you’ll have to worry about when you use our services. We make the whole process simple and pain-free.
We view our clients as long-time partners so we work on a retainer basis, providing an agreed package of services for a set monthly fee. Our pricing is based on the scope of services provided to each client but as a guideline, our typical monthly retainer is $2500.
The range of services we provide varies according to the specific requirements of each client but typically includes writing and publishing an agreed number of pieces of content every month (blog posts, videos, guides, infographics etc.), an agreed number of hours for website updates, social media management, SEO and email marketing plus transparent work reports and monthly analytics reports.
Get In Touch
If you’re ready to start a conversation with us about digital marketing for landscapers, email us at email@example.com
We offer a free pro-consultation for all qualifying businesses, including a comprehensive audit of your website, detailed research and analysis and tailored recommendations for how you can improve your marketing.