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What problems does your product/service solve? Who is your ideal customer? How do we bring your concept to life? What resources would it require? What risks and challenges we face and so on.
What features do the customers want in the solution you are offering? How do we incorporate them into the product/service? How do we make it better than anything else out there?
How do we build up a prototype in the shortest possible time and with the most efficient use of resources? How do we test it to make sure it meets our requirements.