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✓ What problems does your product/service solve?
✓ Who is your ideal customer?
✓ How do we bring your concept to life?
✓ What resources would it require?
✓ What risks and challenges we face
✓ What features do the customers want in the solution you are offering?
✓ How do we incorporate them into the product/service?
✓ How do we make it better than anything else out there?
✓ How do we build up a prototype in the shortest possible time and with the most efficient use of resources?
✓ How do we test it to make sure it meets our requirements.
✓ How do we scale up from prototyping to mass manufacturing?
✓ How do we handle trade risks, logistics, shipping and handling, geo-political risks & more?