Crowdfunding Marketing Partner
Launch on Indiegogo
Indiegogo's crowdfunding campaigns are where new and groundbreaking products take flight, sometimes long before they hit mainstream availability. With flexible funding options and a global community, Indiegogo helps innovators bring ideas to life.
About The Platform
What is Indiegogo?
Indiegogo is a global crowdfunding platform where new and groundbreaking products take flight, sometimes long before they hit mainstream availability. Founded in 2008, Indiegogo was one of the first crowdfunding platforms and has helped hundreds of thousands of innovators bring their ideas to market.
Unlike Kickstarter's all-or-nothing model, Indiegogo offers both fixed and flexible funding options. With flexible funding, creators keep the money contributed even if they don't hit their goal — giving entrepreneurs more freedom and reducing risk.
Indiegogo also offers InDemand, a unique post-campaign feature that allows successful campaigns to continue raising funds indefinitely after their initial campaign ends. This makes Indiegogo an excellent long-term e-commerce and fundraising channel for product companies.
Platform Advantages
Why Launch on Indiegogo?
Flexible Funding
Unlike all-or-nothing platforms, Indiegogo offers flexible funding — keep the money you raise even if you don't hit your goal. This reduces risk and gives entrepreneurs more freedom.
InDemand Post-Campaign
After your campaign ends, InDemand lets you continue raising funds and selling products indefinitely. Turn your campaign into a long-term e-commerce channel.
Global Reach (235+ Countries)
Indiegogo operates in 235+ countries, giving your campaign access to a truly global audience of backers and early adopters who seek innovative products.
Innovation-Focused Community
Indiegogo's community is drawn to groundbreaking and innovative products. If you're launching something new and cutting-edge, Indiegogo's audience is primed to support it.
Marketplace Discovery
Indiegogo's marketplace helps backers discover new campaigns. Featured and trending campaigns receive significant organic traffic from the platform's built-in audience.
Proven Launch Platform
Hundreds of thousands of products have launched on Indiegogo, including many that went on to become mainstream consumer products. The platform is a proven path from concept to market.
Our Process
How Growth Turbine Helps You Succeed on Indiegogo
As a trusted crowdfunding marketing partner, Growth Turbine brings a proven four-step system to help creators and companies maximise their Indiegogo campaign — from initial launch through ongoing InDemand sales.
Pre-Launch Strategy
We build your pre-launch audience, define your ideal backer profile, and create a marketing strategy designed to generate maximum momentum when your Indiegogo campaign goes live.
Funnel Architecture
We design landing pages, email capture systems, and backer qualification flows that build a launch-day audience — critical for early traction and Indiegogo algorithm visibility.
Paid Backer Acquisition
We deploy targeted campaigns across Facebook, Instagram, Google, and YouTube to drive qualified backers to your Indiegogo page throughout the campaign and into InDemand.
Optimize & Scale
We continuously monitor performance, test creative variations, refine targeting, and scale winning strategies to maximise pledges during your campaign and ongoing InDemand sales.
Is Indiegogo Right For You?
Who Should Launch on Indiegogo?
Indiegogo is ideal for creators and companies that meet these criteria:
Product innovators launching hardware, gadgets, or consumer technology
Creators who want flexible funding — keep what you raise even if you don't hit your goal
Companies looking for ongoing sales through InDemand after their campaign ends
Ventures targeting a global audience across 235+ countries
Brands launching groundbreaking products that appeal to early adopters
Companies that want to validate market demand while building a community of supporters
FAQ
Frequently Asked Questions
What is Indiegogo?
Indiegogo is a global crowdfunding platform founded in 2008 where new and groundbreaking products take flight. It offers both fixed and flexible funding options and operates in 235+ countries, making it one of the most accessible crowdfunding platforms worldwide.
What is flexible funding on Indiegogo?
Flexible funding allows creators to keep the money they raise even if they don't reach their funding goal. This reduces risk for entrepreneurs and gives them more freedom compared to all-or-nothing platforms like Kickstarter.
What is Indiegogo InDemand?
InDemand is a unique post-campaign feature that allows successful campaigns to continue raising funds and selling products indefinitely after their initial campaign ends. It effectively turns your campaign into a long-term e-commerce channel.
What does Growth Turbine do for Indiegogo campaigns?
Growth Turbine handles backer acquisition for Indiegogo campaigns through pre-launch audience building, paid media campaigns (Facebook, Instagram, Google, YouTube), high-converting landing pages, and continuous optimisation through campaign and InDemand.
How is Indiegogo different from Kickstarter?
Indiegogo offers flexible funding (keep what you raise), operates in 235+ countries (vs Kickstarter's limited regions), and features InDemand for ongoing post-campaign sales. Indiegogo is also more open to a wider range of project categories.
What categories work best on Indiegogo?
Technology, gadgets, consumer electronics, health and fitness products, outdoor gear, and innovative consumer products perform especially well on Indiegogo. The platform's audience is drawn to cutting-edge and innovative products.
Explore More
Other Platforms We Partner With
Kickstarter
CrowdfundingThe world's largest rewards-based crowdfunding platform. $7B+ pledged, 230K+ projects.
Wefunder
Equity CrowdfundingConnects startups with investors online. Raise between $50K and $5M.
StartEngine
Equity CrowdfundingLargest Reg CF platform with 500+ funded companies and $400M+ in capital raises.