October 15 2020 – Varun Sharma
Crowdfunding campaigns from every platform are often seen using the Indiegogo InDemand program. But how effective is it? Can any campaign get positive results by using it?
It’s been quite a few years since we’ve had crowdfunding campaigns switch to Indiegogo InDemand as soon as they hit their goal. But even after that kind of a response, there are still people who would hesitate to take that leap and run an InDemand Indiegogo campaign.
It looks like an extended version of your crowdfunding campaign, and, being a creator, you might wonder why you should consider an InDemand phase for your campaign at all?
You’ve reached your goal, you’ve got your backers, and now you’re ready to get into production. Why add another phase to your crowdfunding journey with a separate InDemand setup?
The answer is simple: this is the fastest way to bridge the gap between crowdfunding and e-commerce.
What is Indiegogo InDemand?
If you are new to crowdfunding and haven’t created a campaign yet, Indiegogo InDemand is a specific feature from the Indiegogo team for successful campaign creators. It gives them the opportunity to set up a crowdfunding-like page on Indiegogo and continue taking preorders for their campaign even after their original campaign phase is over.
Who should go for it?
If we had to suggest, we’d say all successful campaigns can opt for this feature to continue taking preorders if they have the capacity to fulfill them on time. It’s like having access to a full-fledged e-commerce setup before even diving into that area of business after your crowdfunding phase is over. You might consider your crowdfunding success as a stepping stone for your business setup, but Indiegogo InDemand is going to take it one step further. The time you usually take between finishing a campaign and launching an e-commerce platform can be more fruitful with InDemand. All you have to do is opt for it.
How easy is the setup?
It’s as easy as can be for those who are already on Indiegogo. They just have to click the relevant button from the Indiegogo dashboard as soon as their campaign is over, and—voilà—the InDemand phase will be up and running in no time. Kickstarter campaigns, on the other hand, might need to be a little more prompt with their approach by contacting the Indiegogo support team around a week or two before their campaign comes to an end. This will help them get maximum support from the Indiegogo team in setting up their InDemand campaign page on Indiegogo.
Should you go for Indiegogo InDemand at all?
InDemand campaigns end up getting more backers and sometimes even earn higher funds as compared to their usual crowdfunding phase. It’s all about getting the nitty-gritty of setting up the InDemand campaign page on Indiegogo. Be it the pricing or the duration or even the content you put up there, if you try to make the most of the feature and keep your promotions running, your InDemand campaign phase can actually boost your campaign outreach more than you can imagine.